{"version":"1.0","provider_name":"Moloon","provider_url":"https:\/\/www.moloon.es\/blog","author_name":"Anna Clos","author_url":"https:\/\/www.moloon.es\/blog\/author\/anna-clos\/","title":"Casos de \u00e9xito: \u00bfqu\u00e9 podemos aprender del merchandising de Pok\u00e9mon? | Moloon","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zODRYtRI9O\"><a href=\"https:\/\/www.moloon.es\/blog\/casos-exito-pokemon\/\">Casos de \u00e9xito: \u00bfqu\u00e9 podemos aprender del merchandising de Pok\u00e9mon?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.moloon.es\/blog\/casos-exito-pokemon\/embed\/#?secret=zODRYtRI9O\" width=\"600\" height=\"338\" title=\"\u00abCasos de \u00e9xito: \u00bfqu\u00e9 podemos aprender del merchandising de Pok\u00e9mon?\u00bb \u2014 Moloon\" data-secret=\"zODRYtRI9O\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.moloon.es\/blog\/wp-content\/uploads\/2026\/03\/caso-merchandising-pokemon.jpg","thumbnail_width":850,"thumbnail_height":430,"description":"Pok\u00e9mon es mucho m\u00e1s que una franquicia de entretenimiento. A lo largo de las \u00faltimas d\u00e9cadas, se ha consolidado como uno de los mejores ejemplos de c\u00f3mo una estrategia de merchandising bien ejecutada puede convertir una marca en un fen\u00f3meno global. Desde su lanzamiento a finales de los a\u00f1os 90, ha conseguido evolucionar y adaptarse&hellip;"}